Frequency is the ability to make your audience feel like they are always seeing your content wherever they go.
It does not mean being everywhere to everyone in the world, but only to those who are the ideal fit for what you do. That could be a small audience of 2,000 people or a larger niche of 20,000.
Frequency is the key to dominating the newsfeed and screen of your audience and making your prospects feel like you’re everywhere.
There are 3 components to Frequency: